Your career success hinges on one fundamental and transformative question that shapes every professional interaction: "How can you understand people better?" This deceptively simple inquiry lies at the heart of effective communication and meaningful relationships in the workplace. By developing a deeper understanding of human behavior and motivation, you can unlock new levels of professional achievement and interpersonal effectiveness. 

The ability to read others well

If you are not aware of how people think, behave, and make decisions, you will fail to communicate with others effectively — whether that is connecting with customers, interviewing for a job, building your relationship with your manager. This is because you get communication wrong, and this is costly. You didn't get through to people and communicate your message clearly.

As our world has become more hyper-connected, it has also become more hyper-skeptical — as a result, it is harder than ever to communicate well and build trust with new people. With technology and the abundance of communication channels, it is almost impossible to cut through the noise and be heard. As it has become easier to connect with people, it has become really, really hard to communicate with them.