**Brand Marketing Associate**

**The Opportunity:**
Join a dynamic team representing the #1 Halal brand in Canada, Mina, alongside a new and emerging South Asian brand. Respect, collaboration, and growth are at the core of everything we do. This role offers a unique opportunity to celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand. As a Brand Marketing Associate, you will play a critical role in shaping the brand's narrative and future. You'll bring a passion for storytelling and consumer-focused marketing, paired with a strategic, results-driven mindset to deliver meaningful, profitable growth.

**Role:**
Any MLF team member interested in being considered for this role is encouraged to apply online by December 23. Applications received beyond that date are not guaranteed consideration.

**Snapshot of a Day-in-the-Life:**
- Brand stewardship
- Brand communications
- Digital and social content creation
- Shopper marketing
- Packaging design
- Brand analytics and measurement (Nielsen, shipments, communication KPIs)
- Brand development progression (share/sales/profit) across multiple categories and channels
- Brand planning rhythms
- Collaboration with category marketing teams
- Budget management

**More Details About the Role:**
- Act as brand steward for brands, ensuring all articulations remain true to the defined brand manifesto, principles, and standards.
- Lead the Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand.
- Work with various agency teams to develop consumer communications and media plans from ideation to launch.
- Manage digital and social content creation & approvals for online channels, along with scheduling and analytics.
- Co-create shopper marketing programs to ensure brand execution with excellence.
- Lead post-mortems on all programs for optimization with learnings.
- Own the briefing and execution of all packaging design projects for existing and new products.
- Understand brand analytics and measurement to gather insights for recommendations.
- Support brand development share/sales/profit progression across categories and channels.
- Liaise with Category Marketing teams to deliver plans that meet category needs.
- Manage ongoing planning and budget strategy to ensure optimized ROI.

**What You’ll Bring:**
- Deep understanding of diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine.
- 2+ years in Brand Marketing or related agency experience in marketing and/or shopper marketing.
- Passion for brands, communication, strategy, consumer insights, and storytelling.
- Post-secondary education and proven creativity coupled with sound business judgment.
- Strong communication skills (written & oral) with the ability to build productive internal and external relationships.
- Exceptional project management skills and highly detail-oriented.
- Appetite for continuous learning and ability to interpret data to build insights.

**What We Offer:**
- High-performance, people-focused company vision to become the most sustainable protein company on earth.
- Inclusive company culture and a work environment focused on safety, excellence, and empowerment.
- Hybrid work model that embraces remote work for eligible roles.
- Competitive Health and Wellness benefits starting on your first day.
- Defined Contribution Pension Plan with company matching from day one.
- Learning and development opportunities, including workshops and resources for skill development.
- Comprehensive tuition reimbursement program for eligible degrees or certifications.
- Up to two paid days annually to volunteer at a cause of your choice.

**About Us:**
We’re a carbon neutral food company committed to sustainable nutrition, humane animal care, and environmental sustainability. Join us on our journey to build a better future together. We’re passionate about food and have been making delicious, healthy protein that Canadians love for over 100 years. We are one of the only food companies in Canada to set science-based targets and operate in over 20 locations across North America, with a commitment to diversity and inclusion.

We thank all applicants for their interest, but only those selected for an interview will be contacted. Accommodation is available upon request for applicants with disabilities.