**The Opportunity:**

Maple Leaf Foods, one of the few CPG companies headquartered in Canada, offers you a unique marketing career opportunity. The Category Marketing Manager will develop and execute growth strategies grounded in a deep understanding of the 3Cs (Consumer/Customer, Competitors, Company) and the 4 Ps (Product, Price, Promotion, Placement), including a 1-3 year innovation pipeline. You will collaborate effectively with experts in Revenue Growth Management and Brand, managing the agency briefing and creative territory selection. This role requires a balance of creative skills, critical thinking, project management, and performance measurement.

**Role:**

Any Maple Leaf Foods team member interested in this position is encouraged to apply online by December 17. Applications received after this date are not guaranteed consideration.

**Snapshot of a Day-in-the-Life:**

- Develop and execute category strategies to drive channel growth and market share.
- Innovate consumer-centric products addressing pain points and lead the commercialization of new innovations with cross-functional teams.
- Manage category-specific brand communication in collaboration with the Brand team.
- Partner with Revenue Management to optimize pricing and promotional strategies.
- Collaborate with Sales to execute strategies for category growth.
- Leverage data to develop insights and provide financial reporting and analysis for the category.
- Analyze market trends and recommend actions.
- Participate in the annual budgeting and five-year planning process.

**What You’ll Bring:**

- Bachelor’s Degree with a track record of results in a CPG environment.
- A proactive, performance-driven approach with adaptability to changing market dynamics.
- Experience managing a large, complex business with proven success in brand management.
- Strong team player and mentor with effective communication and interpersonal skills.

**Competency Requirements:**

- **Commercial Acumen and P&L Management:** Ability to understand P&L drivers and recommend changes for business advancement.
- **Critical Thinking and Insights:** Skill in analyzing data and adjusting business plans to meet targets.
- **Agility and Effectiveness:** Focus on key business priorities in a dynamic environment.
- **Sales Knowledge and Connectivity:** Understanding customer strategies to inform marketing planning.
- **Leadership and Influence:** Experience in motivating cross-functional teams towards commercial objectives.
- **Strategic Leadership:** Capability to articulate strategic directions supported by rational analysis.

**What We Offer at Maple Leaf Foods:**

- A high-performance, people-focused company with a vision to become a sustainable protein leader.
- An inclusive culture that prioritizes safety, rewards excellence, and empowers contribution.
- A hybrid work model promoting work-life balance.
- Competitive health and wellness benefits, starting from day one.
- Defined contribution pension plan with company matching.
- Learning and development opportunities with comprehensive tuition reimbursement.
- Paid volunteer days to support community impact.

**About Us:**

We are committed to sustainability and community support, working to reduce food insecurity in Canada. With over 100 years of experience, our brands, such as Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.®, are loved by Canadians. We aspire to be a leading sustainable protein company globally, operating in over 20 locations across Canada, the U.S., and Mexico.

**Diversity and Inclusion:**

Diversity is crucial to our mission, fostering an inclusive workplace where every voice is valued. We uphold a strong values-based culture, guided by our Leadership Values: Integrity, Shared Value, High Performance, Inclusion, and Accountability.

We thank all applicants for their interest in opportunities with Maple Leaf Foods; only those selected for an interview will be contacted. Applicants may undergo background checks and must meet security criteria for the role. Accommodation is available upon request during the recruitment process.