Content Manager
at
Loblaw Agency
Content Manager
Location
Toronto, Ontario, Canada
Date Posted
December 24, 2024
**Job Title: Content Manager, Social Media**
**Company:** Control Brands
**Location:** [Insert Location Here]
**Job Description:**
Do you have a passion for product marketing and creating impactful, engaging content? The Content Manager, Social Media is an integral part of our Control Brands team, championing our private-label products by crafting compelling, innovative, and platform-savvy content. This role bridges the gap between the Creative team and our business partners, ensuring that unique, engaging ideas are developed, aligned with business goals, and executed with excellence across multiple platforms.
We’re looking for a collaborative and strategic thinker—someone who can partner with creative teams to refine concepts, align them with brand and business objectives, and pitch them with confidence. You’ll need a balance of creativity and strategic acumen to plan and execute social-first campaigns that resonate with audiences while driving results.
**Responsibilities:**
- Develop and bring innovative content ideas to life across our Control Brands portfolio, including PC, No Name, and PC Optimum.
- Partner with creative teams to craft storytelling initiatives that highlight the unique value of our brands while engaging social communities.
- Oversee content creation from concept through post-production, ensuring seamless workflows, stakeholder engagement, and alignment with consumer and content insights.
- Stay ahead of social media trends, leveraging your expertise in emerging platforms and formats to guide content strategies and team contributions.
- Lead and support production efforts, including coordinating test kitchen or in-store shoots, managing talent, and ensuring smooth logistics during filming.
- Present and advocate for creative concepts with internal and external stakeholders, ensuring alignment with brand strategy and business goals.
- Partner closely with Brand, Media, and external teams to deliver campaigns that exceed expectations and elevate Control Brands’ presence.
- Keep an open and curious mindset, always seeking to explore new formats, technologies, and ways of working to enhance paid and organic content performance.
**Qualifications:**
- A background in Social Media, Marketing, Communications, or a related field.
- Strong experience managing content production across various social platforms, with a deep understanding of best practices for paid and organic media.
- Proven ability to build strong relationships with internal teams, external partners, and stakeholders.
- Ability to bridge the gap between creative ideation and business goals, ensuring content delivers results while maintaining brand identity.
- Strong organizational skills, with the ability to manage multiple projects and deliver on deadlines without compromising quality.
- A proactive approach to learning and problem-solving.
This role offers the unique opportunity to champion some of Canada’s most iconic brands, ensuring they continue to resonate with consumers in innovative and meaningful ways. If you’re ready to bring your creativity, collaboration skills, and strategic mindset to the table, we want to hear from you.
**Application Instructions:**
[Insert application instructions here]