District Marketing Manager
at
Aramark Canada
District Marketing Manager
Location
Mississauga, Ontario, Canada
Date Posted
December 26, 2024
**Job Title: District Marketing Manager (DMM)**
**Location: Halifax Area, Atlantic Canada**
**Job Description:**
Aramark Canada is seeking a District Marketing Manager (DMM) for multiple accounts within Atlantic Canada. This role reports to the Director, Field Marketing and leads the implementation of marketing programs across the Atlantic provinces. Some travel through Nova Scotia and occasional travel to New Brunswick and Newfoundland will be required.
**Key Responsibilities:**
- **Drive Base Business Growth:**
- Visit district accounts weekly/bi-weekly to identify opportunities for business improvements.
- Collaboratively develop account marketing/growth plans and campaign calendars.
- Lead execution of marketing programs, consumer engagement activities, and merchandising.
- Track KPIs to measure success for each account.
- **Support Regional Implementation of Culinary, Health & Wellness, and Sustainability Programs:**
- Collaborate on the development of programs and ensure staff are trained for execution.
- Customize on-site education materials regarding health & wellness and sustainability.
- Monitor and enforce wellness & sustainability standards.
- **Implement Insights Programs:**
- Drive execution of primary insights programs and develop action plans to improve consumer satisfaction.
- Conduct competitive analysis and define customer segments.
- **Drive Marketing Acumen:**
- Train operations teams on strategic merchandising tactics and promotions.
- Attend operations calls to deliver updates on marketing programs.
- Build strong relationships with clients and on-site staff as a marketing resource.
- **Support New Business and Account Retention Efforts:**
- Create and distribute newsletters for key accounts.
- Assist in implementing strategic plans for account retention.
- Participate in RFP presentations and curate marketing materials for proposals.
**Qualifications:**
- 2+ years of marketing experience in hospitality/foodservice required.
- Diploma or degree in marketing (B.A., B. Comm, etc.) with a strong interest in marketing and sustainability.
- Advanced writing, presentation, and communication skills.
- Proficient in Microsoft Office Suite and Adobe Creative Suite.
- Strong analytical and project management skills.
- Knowledge of foodservice operations and the Atlantic Canada hospitality industry is an asset.
**About Aramark:**
Our mission is rooted in service and united by our purpose. We strive to positively impact our employees, partners, communities, and the planet. We believe in equal employment opportunity and do not discriminate based on race, color, religion, national origin, age, sex, gender, disability, sexual orientation, or other legally protected characteristics.
Join us and learn more about working at Aramark at [Aramark Careers](http://www.aramarkcareers.com). Connect with us on social media for updates.