Email Marketing Manager
at
The Influence Agency
Email Marketing Manager
Company
The Influence Agency
Location
Toronto, Ontario, Canada
Date Posted
December 24, 2024
**Job Title: Email Marketing Manager**
**Company: The Influence Agency**
**Location:** Greater Toronto Area (Hybrid, West End office 2 days/week)
**About Us:**
The Influence Agency is a growing marketing agency specializing in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and more. We are seeking a data-driven, innovative, and results-oriented Email Marketing Manager to join our team.
**Key Responsibilities:**
- Manage the growth, segmentation, and health of email subscriber lists.
- Develop and implement email marketing strategies that align with brand objectives and customer journeys.
- Create visually appealing email designs and write compelling email copy.
- Monitor campaign metrics, generate performance reports, and provide recommendations for optimizations.
- Collaborate with internal teams to ensure email campaigns meet brand guidelines and integrate with broader marketing efforts.
**Qualifications:**
- 2+ years of experience in email marketing.
- Expertise in email marketing platforms (e.g., ActiveCampaign, Mailchimp).
- Strong knowledge of email compliance standards (CAN-SPAM, CASL, GDPR).
- Experience with A/B testing, data analysis, and performance reporting.
- Basic knowledge of HTML/CSS for email design (a plus).
**Personal Characteristics:**
- Highly empathetic, positive, and respectful.
- Open-minded, curious, inclusive, and trustworthy.
- Hard-working, organized, effective, and detail-oriented.
- A natural problem solver with a sense of humor.
**Company Culture:**
We foster a culture of challenging work and fun, encouraging innovative ideas and collaboration. Our team is passionate and committed, and we respect all cultures and backgrounds.
**Compensation and Benefits:**
- Competitive base salary + commission opportunities.
- Career growth opportunities with a defined path.
- $1,000/year education budget for professional development.
- Comprehensive health benefits after the probationary period.
- Lunch provided three days a week.
- 4 weeks vacation + extended holiday season.
- Summer Fridays (1 PM finish from end of May to start of September).
- Fully equipped home office setup.
**Apply Now:**
If you are a self-starter who enjoys a dynamic work environment and contributing to client success, we encourage you to apply!