**Job Title: Growth Marketing Specialist**

**Company: Gorgias**

Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide.

**About the Team**
The Demand Generation team is at the forefront of revenue generation. Our focus is to maximize revenue by efficiently driving sales demos through marketing experiments across various channels. This dynamic team is composed of two main squads:

- **Marketing Intelligence**: Responsible for growth experiments, campaign management, data analysis, and copy creation.
- **Marketing Operations**: Focuses on implementing and scaling automated acquisition systems.

**About the Role**
In this role, you will be responsible for meeting ambitious targets each month and driving pipeline through growth experiments across marketing channels. You will collaborate with growth engineers to develop automated and scalable revenue operations processes.

**Responsibilities**:
- Develop automated strategies for customer acquisition, collaborating with operations, marketing, sales, and partnerships.
- Run growth experiments to convert leads, including generating ideas, defining targeting, and scaling successful approaches.
- Collaborate with stakeholders to drive high-impact acquisition initiatives.
- Identify new data sources to improve messaging and targeting.
- Craft personalized email copies for diverse audience segments, deploying to large prospect lists.
- Analyze data to assess effectiveness and customer journeys to drive conversions.

**Example Projects**:
- A/B test email copy to boost outbound responses.
- Enhance referral campaigns using inventive outreach methods.
- Create multi-touch campaigns to re-engage closed or lost deals.

**Current Tools/Data Stack**:
- Data Transformation: dbt
- BI Tools: Periscope Data
- Activation: Hightouch, Segment, Zapier
- Outreach: Instantly.ai, Lemlist, Customer.io
- CRM: Hubspot

**Who You Are**:
- 2+ years of experience in quantitative and qualitative work in a fast-paced environment.
- Strong project management skills across technical and business stakeholders.
- Proficient in data analysis, particularly SQL.
- Agile and able to pivot quickly based on experiment results.
- Excellent written and verbal communication skills.
- Strong interest in marketing automation and coding (Python/Javascript) is a plus.

**Company Perks and Benefits**:
- 4-week vacation
- Paid sick leave
- Paid parental leave (16 weeks)
- MacBook Pro provided
- Personal credit card for lunches
- Private health insurance and retirement pension
- Up to $900 CAD for home workstation setup
- Up to $2600 CAD per year for learning materials

**Diversity, Equity, and Inclusion**
At Gorgias, we are committed to creating a diverse and inclusive workplace. We provide equal opportunities without discrimination based on any protected characteristic. If this role excites you, we encourage you to apply even if you don’t meet every requirement.

To apply, please contact us or visit our careers page. Let’s grow together!