Marketing Automation Specialist
at
Educators Financial Group
Marketing Automation Specialist
Company
Educators Financial Group
Location
Toronto, Ontario, Canada
Date Posted
January 4, 2025
**Job Summary**
Educators Financial Group is proud to be one of the 2024 Best Workplaces™ in Financial Services and Insurance and is currently expanding our team. We are seeking a Marketing Automation Specialist responsible for the technical development, implementation, and optimization of multi-channel direct-to-client marketing programs within Salesforce Marketing Cloud. This position will report to the Marketing Manager, Client Experience.
Join our dynamic and supportive team, where continuous learning and professional development are highly valued. We offer hybrid work arrangements (2 days in the office), outstanding group health benefits, a defined benefits pension plan, and a dedicated learning and development budget. The annual salary for this position is $65,000 - $70,000.
**Key Responsibilities**
- Serve as the in-house Salesforce Marketing Cloud (SFMC) subject matter expert (SME).
- Collaborate with the Marketing Team and other departments to gather requirements and design solutions using core SFMC modules (Email Studio, Automation Studio, Journey Builder, Mobile Studio, etc.).
- Manage audience selection and segmentation by creating data extensions and suppression lists in SFMC.
- Design, build, test, activate, and optimize client engagement journeys.
- Build, test, and deploy email campaigns while continuously improving client experience.
- Recommend and collaborate on opportunities to enhance automation workflows.
- Ensure quality and accuracy of initiatives leveraging SFMC.
- Document processes and automations for future reference.
- Monitor program performance, build reports and dashboards, and provide recommendations for program improvements.
**Qualifications**
- University degree or college diploma in Marketing, Information Technology, or related fields preferred.
- 3+ years of experience with Salesforce Marketing Cloud modules, including hands-on experience with Email Studio, Automation Studio, Journey Builder, and others.
- Required certifications: Marketing Cloud Email Specialist. Additional certifications (e.g., Marketing Cloud Consultant, Developer, Administrator) are an asset.
- Proficient in HTML, CSS, AMPscript, and SQL.
- Strong understanding of data integration tools and APIs within Salesforce Marketing Cloud.
- Proficiency in MS Office applications, including Outlook, Excel, and Word.
- Experience in creating multi-channel marketing automation campaigns/solutions.
- Strong relationship-building skills and the ability to collaborate cross-functionally.
- Excellent project and time management skills.
- Detail-oriented with excellent testing and quality assurance skills.
- Strong verbal and written communication skills; able to explain technical solutions to non-technical stakeholders.
- Knowledge and/or experience in financial services is an asset.
**Application Instructions**
To apply, submit your cover letter and resume by email with the job title in the subject line to careers@educatorsfinancialgroup.ca. Only selected candidates will be contacted.
Educators Financial Group is committed to fostering an inclusive workforce that reflects the diversity of our clients and communities. We actively seek applications from diverse people and strive to ensure that all recruiting processes are non-discriminatory and barrier-free. We are committed to accommodating applicants with disabilities during the recruitment process. If you require accommodation during the interview process, please notify us at careers@educatorsfinancialgroup.ca.