**Director of Marketing**

**Who we are:**
Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare providers treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. To learn more about our organization, please visit [www.creyos.com](http://www.creyos.com). You will be part of a team that includes not just traditional SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and a world-renowned neuroscientist. We pride ourselves on having a team of dedicated and enthusiastic professionals.

**Who we are looking for:**
As we continue to grow, we're looking for a strategic and dynamic Director of Marketing to join our team. The ideal candidate is a performance marketer at heart, with a deep understanding of how each area of marketing connects to craft cohesive and impactful campaigns that will help boost the bottom line. This role requires a strategic thinker who can see the big picture, yet is hands-on enough to dive into the details when necessary. The Director of Marketing will lead and mentor a cross-functional marketing team, fostering a collaborative environment where each member is empowered to excel. This is a hybrid position based in Toronto, ON.

**Key responsibilities:**
- **Planning & Execution:**
Develop and implement comprehensive marketing plans that align with business goals and drive revenue growth. Analyze market trends, competitive dynamics, and customer needs to identify growth opportunities and refine positioning. Translate business objectives into actionable marketing plans and campaigns, ensuring brand consistency across all touchpoints.

- **Team Leadership & Development:**
Lead, mentor, and inspire a team of marketers, providing clear direction, guidance, and feedback to elevate their performance. Foster a collaborative team culture that encourages continuous learning, innovation, and professional growth.

- **Customer-Centric Approach:**
Champion a deep understanding of our customers and their needs, using insights to shape marketing strategies and ensure that our messaging resonates. Create programs that engage potential and existing customers, building brand loyalty.

- **Performance Measurement & Optimization:**
Track key performance indicators (KPIs) to evaluate the success of marketing initiatives, ensuring a focus on outcomes that drive business growth. Use data to refine marketing activities, identifying areas for improvement and optimizing resource allocation.

- **Cross-Functional Collaboration:**
Partner closely with sales, product, and customer success teams to ensure alignment across all go-to-market efforts and support the achievement of shared goals. Work cross-functionally to maintain consistency in our brand narrative and ensure a unified message is delivered across all channels.

**Skills & experience:**
- 7+ years of experience in B2B marketing, with a proven track record in leading marketing initiatives and developing and executing campaigns that drive growth and revenue.
- 5+ years of people management experience.
- Experience in multiple B2B marketing channels, including digital, content, events, partnerships, and social media.
- Strong analytical skills with the ability to translate data into actionable insights and strategies.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.

**Why join Creyos?**
- Grow through career paths leading to more senior roles. We invest in the development of our team members, providing significant opportunities for growth and career advancement.
- Recharge during our annual company-wide break and extra holidays.
- Get access to comprehensive benefits covering medical, dental, vision, mental health, wellness, and more.

**Additional information:**
In accordance with company policy, any successful candidate will be required to demonstrate proof of full vaccination against COVID-19. This is a hybrid role with time spent in our downtown Toronto office. Creyos is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, sex, sexual orientation, gender identity, disability, or another legally protected status.

Creyos will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify our Talent Acquisition Manager directly, and we will work with you to meet your needs.