**Job Title:** Marketing Manager, Business Banking Lifecycle (Contract - 18 months)

**Job Description:**

The Marketing Manager, Business Banking Lifecycle is responsible for executing marketing strategies to drive business objectives for Canadian Business Banking customer onboarding, engagement, and retention programs. This role translates program strategies into communication tactics that engage clients and enhance profitable customer relationships.

**Key Responsibilities:**

- **Initiative/Campaign Planning & Execution (75%)**
- Execute strategic initiatives in collaboration with internal and external stakeholders.
- Lead and manage the end-to-end development and delivery of marketing solutions.
- Design and implement robust testing plans to optimize campaign performance.
- Develop and manage internal communications plans to drive engagement.
- Monitor and track performance of initiatives with regular reporting to stakeholders.
- Provide critical feedback on marketing assets.

- **Risk Management & Control (10%)**
- Collaborate with Legal and Compliance teams to ensure consumer-facing materials meet current regulations.
- Manage audit requirements and ensure appropriate documentation is maintained.

- **Marketing Planning (10%)**
- Support the development of the annual marketing plan.
- Analyze data to provide insights and recommendations.
- Conduct research to support planning, including competitive intelligence and market trends.

- **Budget Management (5%)**
- Support management of the marketing budget, tracking and reporting on expenditures and status.

**Qualifications:**

- 4-6 years of relevant marketing experience, including managing initiatives from concept to execution.
- Experience in Lifecycle and B2B marketing, CRM programs, email marketing, and marketing analytics.
- Minimum undergraduate degree in business, marketing, commerce, finance, or a related field.
- Marketing experience within a larger organization is advantageous; financial industry knowledge is a plus.

**Skills:**

- Outcome-oriented with strong project and time management skills.
- Ability to mobilize teams and maintain relationships with diverse stakeholders.
- Strong verbal and written communication skills.
- Detail-oriented with a customer-centric approach.
- Analytical skills to drive data-informed decision-making.

**Salary:** $54,500.00 - $101,500.00 (Salaried, Pay Type: Salaried)
Salaries will vary based on location, skills, experience, education, and qualifications.

**Benefits:**
BMO Financial Group offers a total compensation package that includes performance-based incentives, health insurance, tuition reimbursement, and retirement savings plans. For more details, please visit: [BMO Total Rewards](https://jobs.bmo.com/global/en/Total-Rewards)

**Company Overview:**
At BMO, we are committed to creating lasting, positive change for our customers, communities, and employees. We value diversity, inclusion, and accessibility in the workplace and provide the necessary support for your career growth.

To learn more, visit us at [BMO Careers](https://jobs.bmo.com/ca/en)
BMO is an equal opportunity employer and accommodations are available upon request for candidates participating in the selection process.

**Note:** BMO does not accept unsolicited resumes unless directly from a candidate.