**Job Title: Marketing Operations Specialist**

**About Figment:**
Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we serve over 500 institutional clients, helping them optimize their crypto rewards. Our clients include top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Figment is committed to accelerating the adoption and long-term success of the Web3 ecosystem, backed by a passionate team spread across 12 countries.

**About the Opportunity:**
We are seeking a Marketing Operations Specialist to enhance Figment’s marketing team and optimize our operational processes. In this role, you will manage our marketing tech stack, fine-tune workflows, and ensure the seamless integration of systems to drive impactful, data-driven campaigns.

**Key Responsibilities:**
- Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
- Develop, document, and refine marketing workflows for efficient operations.
- Design and execute A/B and multivariate tests to enhance engagement and conversions.
- Build and maintain marketing dashboards to measure performance and ROI.
- Implement lead scoring, segmentation, and nurturing processes in Pardot.
- Collaborate with the content team to optimize WordPress pages for campaign performance.
- Create reporting frameworks for email marketing performance and audience engagement metrics.
- Troubleshoot technical issues in marketing systems to ensure operational continuity.
- Stay updated on marketing technology trends and recommend enhancements.

**Qualifications:**
- Proven experience in B2B marketing operations, particularly with Pardot and Salesforce.
- Strong analytical skills with proficiency in Google Analytics.
- Experience managing and optimizing WordPress for content marketing.
- Knowledge of A/B and multivariate testing with a data-driven approach.
- Expertise in email marketing campaign design and reporting.
- Excellent communication skills, thriving in a remote-first team environment.
- Self-motivated, with the ability to prioritize multiple projects.

**Preferred Skills:**
- Experience implementing advanced lead scoring and nurturing strategies in Pardot.
- Familiarity with data visualization tools.
- Basic understanding of SQL for custom reporting.

**Collaboration:**
Work closely with the Marketing and Sales teams to align workflows and optimize the sales pipeline.

**Benefits:**
- 100% remote-first environment.
- 4 weeks of PTO plus additional flex days.
- Comprehensive company-paid health benefits.
- Competitive parental leave and flexible arrangements.
- Home office stipend and monthly Wi-Fi reimbursement.
- Annual Learning & Development budget.
- 401K/RRSP match and stock options.
- Bi-annual performance-based bonuses.
- Opportunities for team bonding through annual gatherings.

**Why Join Us?**
You will contribute significantly to a dynamic team of under 200 members, with ample opportunities for career development and personal growth. Our culture emphasizes professionalism, honesty, and innovation in a high-growth environment.

**Interview Process:**
Our process is designed to be smooth and informative. You will receive all necessary information during the initial recruiter call, and feedback will be provided at each stage. The typical timeframe for the interview process is 2-3 weeks.

If you are excited about shaping the future of blockchain technology and being part of an energetic company culture, we would love to hear from you!