**Job Title: Paid Search Supervisor (SEM)**

**Overview:**
As a Paid Search Supervisor (SEM), you will lead the creation, execution, and optimization of paid search campaigns for a major international brand. You will oversee account structure, budget and bid management, and ongoing performance optimization. In this role, you will provide leadership to your team, collaborate across departments, and deliver data-driven insights and actionable performance reporting to clients.

**Responsibilities:**
- Balance team leadership with hands-on campaign execution, ensuring both team development and effective campaign performance.
- Lead the ongoing development, implementation, and optimization of SEM strategy for a US brand with $1M+ budgets.
- Align campaigns with your colleagues’ strategies to reduce costs and improve performance through shared learnings.
- Translate business goals into SEM strategies and tactics.
- Manage day-to-day performance for multiple campaigns, including budget pacing, campaign setup, targeting strategy, bid strategy, and performance optimizations.
- Clearly communicate paid search best practices and strategies, both internally and externally.
- Create and share search Points of View (POVs) and case studies across the agency.
- Develop consistent account processes and procedures.
- Craft compelling ad copy and guide conversion rate optimization (CRO) strategies.
- Deliver actionable insights to clients through visually compelling reports, including analysis and strategic recommendations.
- Identify market and consumer trends and run iterative testing strategies to drive performance lifts.
- Conduct regular SEM audits and competitive analyses to find new opportunities and provide recommendations to clients.
- Stay updated on the latest SEM trends, educating clients and adapting strategies accordingly.

**Qualifications:**
- 6+ years of hands-on experience managing and optimizing paid search campaigns, including Google Ads, Bing Ads, and Search Ads 360.
- Proven leadership experience, managing a team and driving performance success while overseeing key accounts.
- Experience leading strategy development and managing client accounts to deliver results.
- Ability to collaborate across departments to align team efforts with campaign objectives.
- Experience coaching and mentoring team members.
- Expertise in technical execution and reporting, with experience in SA360, Google Ads, and Microsoft Ads.
- Skills in managing monthly and yearly campaign budgets, including forecasting and financial reporting.
- Strong analytical abilities to make informed decisions and optimize campaigns.
- Proficiency in Excel and data analysis.
- Agency experience preferred, particularly in a fast-paced environment.
- Automotive industry experience preferred.

**What We Offer:**
- Global maternity and parental leave.
- Competitive benefits packages.
- Flexible vacation and leave options.
- Six complimentary therapy sessions through Therify.
- Access to online services for families and new parents.
- Hybrid work options.
- Extensive winter holiday closures and Summer Fridays (early dismissal).
- Diversity and Inclusion initiatives with multiple affinity groups.
- Funding for internal learning and development.

Critical Mass is an equal opportunity employer committed to diversity and inclusion. We do not tolerate discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected statuses.

If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We aim to foster diversity, equity, and inclusion within our candidate pool, targeting at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will communicate only from official emails using criticalmass.com and us.greenhouse-mail.io. We will not request money or personal items as part of the job application process.

**Job Location:** [Please insert job location]

**Application Deadline:** [Please insert application deadline]

If you are interested in this opportunity, please apply through our website.