**Position Summary**

**JOB DESCRIPTION**

Under the general direction of the Regional Marketing Manager or Executive Director of Casino Marketing & Player Development, the primary responsibility of the Player Development Associate is to aggressively market current offers or promotions to casino guests and facilitate the development of players within the respective region/sites. The Player Development Associate ensures adherence to the Company’s policies and procedures, motivates and leads by example, and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members. This role is fully onsite and will be based out of Great Canadian Casino Resort in Etobicoke, ON.

**Key Duties And Responsibilities**

- Meet or achieve assigned marketing and revenue goals.
- Conduct calls to potential guests to promote service offerings.
- Secure guest commitment on service offerings available.
- Follow up with guests thanking them for their visit and checking for satisfaction as well as offering to book the next visit.
- Effectively book reservations and follow up to confirm arrangements.
- Ensure appropriate room type and welcome amenities; arrange shows, meal, and transportation comps upon requests.

**Guest Data Sourcing, Tracking And Reporting**

- Heavily utilize the internal CRM system for prospecting of database development and meet minimum daily call goals.
- Follow up on leads and maintain regular communication with potential guests to build relationships and increase player conversions.
- Aggressive marketing of cold and warm leads on an ongoing basis.
- Tracking and reporting on guest calls and outcomes.

**Relationship Building**

- Develop relationships between the property and premium mass guests.
- Ensure that guests are introduced to casino hosts to further develop relationships and foster engagement with the property.
- Build relationships on behalf of Great Canadian Entertainment and determine the appropriate channel for communication.

**Required Skills/Knowledge**

- Minimum 2 years in outbound sales, marketing experience in guest/customer service, sales management; loyalty program experience.
- Post-secondary education in commerce, marketing, hospitality, public relations, or management an asset.
- Ability to exceed internal and external guest expectations through timely, effective, and service-oriented communication.
- Computer fluency in MS Office suite.
- Experience in and understanding of Slots and Table Games an asset.
- Multilingualism is considered an asset.
- Ability to aggressively market consumers, successfully overcome objections, and close on reservations.
- Ability to track call transactions and follow-up appropriately to book reservations.
- Good cold-calling ability and the capability to effectively promote the features and benefits of Great Canadian Entertainment.
- Ability to safeguard and keep information confidential.
- Ability to work under pressure, problem solve, and overcome resistance.
- Must be able to work varied shifts, including nights, weekends, and holidays.
- Bilingual (English/French) is an asset but not required.

**About Us**

**Who we are!**

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities, and over 500 hotel rooms. Our team of approximately 8,000 strives to offer the very best gaming, entertainment, dining, and hospitality experiences.

**What's in it for you?**

We offer an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success! You will have the tools and technology needed to deliver exceptional client experiences. You'll have the opportunity to work with and learn from diverse industry leaders. We foster an environment that values diversity and supports innovation.

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued and respected. We are dedicated to employing a workforce that reflects the diversity of our communities. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview. Thank you for your interest in Great Canadian Entertainment!