**Senior Digital Marketing Manager – B2B | IT Software Industry**

**Location:** Vaughan, Ontario, Canada (Hybrid Role)

We are looking for a results-driven Senior Digital Marketing Manager with extensive B2B experience in the IT software industry. The ideal candidate will excel in strategizing, executing, and optimizing end-to-end digital marketing initiatives, leveraging advanced tools and techniques to drive measurable business outcomes.

**Key Responsibilities**

- **Digital Marketing Strategy & Execution:**
Develop and implement multi-channel digital marketing strategies tailored to IT software B2B markets. Optimize campaigns across SEO, SEM, social media, email marketing, and the company website to enhance lead generation and brand visibility. Plan and execute data-driven integrated campaigns, ensuring alignment with organizational goals. Collaborate with cross-functional teams to deliver consistent and impactful messaging across all customer touchpoints.

- **Technical Oversight & Analytics:**
Leverage advanced tools such as Google Analytics, HubSpot, Salesforce Marketing Cloud, Google Ads, and LinkedIn Campaign Manager for performance tracking and ROI measurement. Utilize A/B testing and conversion rate optimization (CRO) techniques to continuously refine campaigns. Generate detailed analytical reports and dashboards to monitor KPIs such as lead conversion rates, cost-per-lead, and customer acquisition costs. Stay updated with emerging trends in AI, machine learning, and automation tools for marketing.

- **Agency Management & Collaboration:**
Act as the primary liaison with SEO/SEM agencies, ensuring alignment with business objectives. Conduct in-depth reviews of agency deliverables, budgets, and campaign performance metrics. Ensure adherence to strict timelines and high-quality execution of all external agency initiatives.

- **Leadership & Collaboration:**
Manage, mentor, and develop a team of digital marketing professionals, fostering a culture of excellence and continuous learning. Collaborate with product, design, and content teams to create cohesive, high-impact campaigns that resonate with technical B2B audiences. Work closely with senior leadership to align digital marketing strategies with broader business objectives and growth plans.

- **Innovation & Market Expertise:**
Research and implement cutting-edge marketing technologies to maintain a competitive edge. Explore new platforms, techniques, and channels to maximize outreach and engagement in the IT software space. Act as a thought leader within the company, advocating for the latest innovations in digital transformation and marketing automation.

**Qualifications**

- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10+ years of experience in digital marketing, with a strong emphasis on B2B and the IT software industry.
- Proven success in managing digital campaigns with measurable ROI in a B2B SaaS or IT environment.
- Deep expertise in digital marketing platforms and tools, including Google Analytics, Tag Manager, HubSpot, LinkedIn Ads, and SEM platforms.
- Proficient in marketing automation, CRM systems, and lead nurturing strategies.
- Strong analytical and project management skills, with the ability to translate complex data into actionable insights.
- Demonstrated ability to manage budgets, timelines, and external vendors effectively.

This role is an excellent opportunity for a technical, innovative, and results-oriented marketer to drive digital transformation and growth in the IT software industry. Are you ready to lead the charge? Apply today!