**About Baselane**
At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. We are a rapidly growing banking and financial management platform for individual landlords and real estate investors.

**About The Role**
Reporting to our VP of Growth, the Senior Growth Marketing Manager sits on the Growth Marketing team and is responsible for owning Baselane’s direct response channels. You will develop and deploy a media buying strategy with rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more. This role is extremely collaborative, and you will work across various teams to create a seamless end-user onboarding experience. As an early member of our Growth Marketing team, you will have the opportunity to significantly influence Baselane’s acquisition strategy and overall company growth. This is a hybrid role that will require at least 2 days a week in our downtown Toronto office.

**What You'll Be Doing**
- Lead the direct response channels at Baselane, such as Meta, Google, and affiliate channels.
- Manage and build the team as the function grows in the future.
- Explore and prioritize strategies that scale Baselane’s direct response growth efforts sustainably.
- Own the development, testing, and optimization of our direct response campaigns.
- Utilize qualitative and quantitative data to manage campaign performance and optimize towards sustainable payback periods.
- Report on channel performance, digging into specific campaign outcomes.
- Launch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automation, and workflows.
- Lead day-to-day communication with agency and brand partners to plan and build performant ad creatives.
- Own website and landing page performance; manage CRO initiatives to improve conversion rates.
- Stay up-to-date on industry trends and competitor programs, proposing innovative tests to help reach target conversion goals.

**What We’re Looking For**
- 5+ years in marketing, with 4+ years directly in growth marketing.
- Experience running one or more of these channels: Meta, Google SEM, YouTube, or TikTok.
- Strong sense for brand and details; a keen eye for creativity that gets results.
- Deep understanding of attribution models and strong opinions around attribution methodologies.
- Experience managing 7-figure annual budgets across campaigns with a focus on performance marketing strategy.
- Highly organized with strong attention to detail, clarity, and action-orientation.
- Strong skills in gathering, analyzing, and reporting on campaign data.

**Bonus Points**
- Skilled in writing SQL or Python.
- Experience with tools like Amplitude, Hightouch, Segment, or Google Tag Manager.
- Knowledge of marketing an SMB fintech product.

**Benefits & Perks**
- Competitive compensation
- Equity – Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events.