**About Float**
Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Our innovative platform enables businesses to streamline spending and optimize cash flow, allowing them to focus on growth. As one of Canada's fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, featuring a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more. At Float, everyone is an owner, bringing their unique perspective to our team and product. We prioritize a culture based on feedback and decentralized decision-making to ensure all team members feel ownership in our success.

**About the Senior Lifecycle Marketing Manager Role**
We're seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers. You'll collaborate closely with a cross-functional team of marketers, product managers, and engineers, and be accountable for key measures of customer success and growth, such as time-to-first-value, product adoption, attach rates, and retention. This role is ideal for a builder who thrives on creating foundational systems while continuously experimenting to unlock growth.

**Key Responsibilities**
- **Design and Build the Post-Acquisition Journey:** Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences that drive retention and growth.
- **Drive Results through Experiments:** Own and execute A/B tests and growth experiments to identify impactful strategies and iterate based on performance insights.
- **Monitor and Report on Key Metrics:** Own metrics like time-to-onboard, user activation and adoption rates for our SMB segment, proactively seeking opportunities to improve performance and sharing updates with stakeholders.
- **Develop Engaging Content:** Craft compelling, customer-centric messaging and communications across email, in-app, and other channels.
- **Leverage Automation and Data:** Utilize customer data and automation tools to segment audiences, build targeted campaigns, and achieve key business objectives.
- **Manage Targeted Campaigns:** Partner with the marketing team to create campaigns driving adoption of new features and delivering value to existing customers.
- **Collaborate Cross-Functionally:** Align lifecycle initiatives with company goals and customer needs by working closely with product, engineering, rev-ops, and customer success teams.
- **Be a Customer Champion:** Advocate for customer feedback and insights to ensure our lifecycle strategies address real pain points and goals.

**Requirements**
- 5+ years in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products.
- Proven track record of building and scaling lifecycle marketing programs that impact business growth.
- Deep understanding of lifecycle metrics with the ability to measure, report, and optimize campaigns based on performance.
- Proficiency in creating multi-channel campaigns, including email marketing and in-app messaging.
- Familiarity with marketing automation platforms and customer journey tools (e.g., HubSpot, AppCues, Intercom).
- Experience with data and analytics platforms (e.g., Metabase, Looker) to inform decisions.
- Strategic mindset with the ability to execute details with precision.
- Passion for understanding customer needs and designing programs that deliver real value.
- Strong cross-functional partnership skills, able to work with teams across different domains.
- High personal standards and a desire to foster a culture of excellence.

**Benefits and Perks of Working at Float**
- Competitive compensation & total rewards
- Flexible work hours and time off
- Small team with autonomy to make an impact
- Opportunity to work with and learn from a world-class team
- Personal Float card with a quarterly stipend
- Dog-friendly office
- Contributing to the building of Canada's best modern financial institution

If you're excited about this role and align with our values, we encourage you to apply, even if your experience doesn't match every requirement. You might be the right candidate for this or future positions.