**Job Summary**

**What is the opportunity?**
The Senior Manager, Multimedia, will support RBC’s efforts to shape the conversation around critical issues by leading the development and execution of a multimedia strategy in support of RBC Thought Leadership’s objectives. You will collaborate closely with researchers, writers, and the strategy team to elevate the profile and reach of RBC’s thought leadership initiatives. By developing and executing multimedia formats—such as video, audio, and animations—you will create compelling, accessible, and engaging content to amplify our research and insights across diverse platforms. The ideal candidate brings an innovative mindset and a deep understanding of storytelling to ensure that RBC remains at the forefront of content creation across strategic priorities, including geopolitics & trade, disruptive technology, human capital, and housing.

**What will you do?**
- Develop and execute multimedia strategies across products and key themes.
- Design and produce multimedia content, including short-form videos and live-streamed events.
- Collaborate with a graphic designer to create animations, infographics, and supporting artwork.
- Advise researchers and writers on best practices for translating complex ideas into visually engaging formats.
- Create a consistent visual and editorial tone for multimedia assets aligned with RBC’s brand and values.
- Work with the strategy team to develop and execute multimedia campaigns that maximize reach and impact.
- Ensure all content is optimized for platforms such as YouTube, LinkedIn, Instagram, and RBC’s owned channels.
- Support the promotion of flagship reports, webinars, and events with engaging multimedia content.
- Serve as a senior adviser, sharing best practices for creating and distributing multimedia content.
- Ensure all multimedia content adheres to accessibility standards.
- Stay ahead of multimedia trends and introduce innovative content strategies to the team.
- Report on key success metrics.

**What do you need to succeed?**

**Must-haves:**
- 7+ years of experience in multimedia production or content creation.
- Demonstrated expertise in graphic design.
- Proven track record of developing and executing successful multimedia strategies.
- Experience producing high-quality videos and digital media content.
- Experience with corporate or thought leadership content is preferred.

**Nice-to-have:**
- Previous experience in a large, global financial institution or consulting firm.

**What’s in it for you?**
- A comprehensive Total Rewards Program including bonuses and flexible benefits.
- Competitive compensation.
- Leadership support for your development through coaching and opportunities.
- Work in a dynamic, collaborative, and high-performing team.
- Opportunities to do challenging work with a flexible work/life balance.

**Job Skills:**
Content Design, Critical Thinking, Product Development, User Experience (UX) Design, User Experience (UX) Research.

**Additional Job Details:**
- Address: ROYAL BANK PLAZA, 200 BAY ST:TORONTO
- City: TORONTO
- Country: Canada
- Work hours/week: 37.5
- Employment Type: Full time
- Platform: OFFICE OF THE CEO
- Job Type: Regular
- Pay Type: Salaried
- Posted Date: 2024-12-12
- Application Deadline: 2025-01-17
*Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.*

**Inclusion and Equal Opportunity Employment**
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace. We strive to provide an accessible candidate experience for our prospective employees. Please let us know if you need any accommodations during the recruitment process.

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