Job Postings
Senior Social Media Analyst
at
Cossette
Senior Social Media Analyst
  • Company
    Cossette
  • Location
    Toronto, Ontario, Canada
  • Type
    Full-time
  • Date Posted
    December 25, 2024
**Senior Social Media Analyst**

**About Us:**
Imagi(nation) is an innovative collective, pushing boundaries and driving creativity since 1972. We are dedicated to finding new paths for some of the most recognized brands in the world. Our team thrives on an entrepreneurial spirit and data-driven insights, impacting our clients globally.

**Position Overview:**
As a Senior Social Media Analyst, you will be a respected member of our team, working closely with social accounts and strategy teams to deliver actionable insights. You possess a "social-first" mindset, leveraging data to enhance content and optimize performance. Your leadership will play a crucial role in advancing our analytics discipline.

**Responsibilities:**
- Collaborate with Campaign Leads to understand campaign objectives and provide analytical recommendations.
- Track, collect, and analyze KPI performance data across various digital platforms (social media, web, apps, etc.).
- Conduct research to understand consumer behavior, benchmark competitors, and analyze business landscapes.
- Develop presentations that effectively communicate data insights, distilling key takeaways for client and internal teams.
- Define best practices related to insights and analytics to support team members.

**Qualifications:**
- Strong experience (4+ years) in quantitative and qualitative social analysis roles, with exposure to social analytics teams on both client and agency sides.
- Excellent technical skills, including advanced knowledge of social platform analytics (Meta, X, TikTok, Snapchat, Pinterest) and analytics tools (Sprinklr, Meltwater, Sprout, Brandwatch, Socialbakers, etc.).
- Demonstrated leadership experience through impactful projects and client relationships.
- Outcome-oriented mindset, skilled at translating business challenges into actionable analytical insights.
- Strong analytical skills to answer questions about content performance and identify optimization opportunities.
- Natural curiosity regarding consumer behaviors, mindset, needs, and wants.
- Passion for leveraging social media data to inform creative strategies and drive business value.

**What We Offer:**
- An innovative and entrepreneurial work environment promoting individuality.
- Hybrid work models and flexible hours, with a work-from-anywhere policy for short stays.
- Generous vacation starting at 3 weeks plus additional time during holidays.
- Modern coworking spaces located in vibrant neighborhoods.
- Wellness initiatives, including comprehensive mental health support and flexible benefits.

**Commitment to Diversity:**
We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We encourage applicants from all backgrounds to apply and are open to providing accommodations during the interview process.

**Application Information:**
This job description will expire on December 30, 2024. We appreciate the interest of all applicants but will only contact those selected for an interview.

**Join us in creating extraordinary work that makes a meaningful impact.**