**Job Posting: Specialist, Product Marketing**

**Company:** CooperSurgical / Insception Lifebank
**Location:** Mississauga, ON (Primarily remote)

**About Us:**
As part of Copper Surgical, Insception Lifebank is Canada's largest and most experienced cord blood program, committed to providing clear and balanced education to assist Canadian families in making informed decisions regarding cord blood banking options.

**Role Overview:**
We are seeking a highly motivated and energetic individual to join our marketing team as a Specialist, Product Marketing. In this role, you will support the marketing function in all external communications (online and offline) and collaborate with the marketing manager to activate both tactical and strategic initiatives.

**Key Responsibilities:**
- Develop and manage monthly email/SMS campaigns for leads and existing clients; analyze results, report on performance post-launch, and recommend optimizations.
- Create and update corporate website content (e.g., blog articles, banners, landing pages), monitor metrics, and identify optimization opportunities.
- Collaborate with the internal creative team and external designers to produce print and digital collateral (e.g., brochures, flyers, social media posts).
- Provide marketing administrative support and logistics coordination to the field sales team.
- Plan and coordinate participation in baby fairs throughout the year, including logistics, booth setup, staffing, and promotional materials.
- Manage day-to-day tasks with third-party partners (e.g., vendors, suppliers, courier services).
- Assist with paid-media campaign setups, track metrics, provide reports, and suggest optimizations (Facebook/Instagram).
- Develop and schedule engaging content for social media platforms (Facebook and Instagram) to enhance our online presence.

**Qualifications:**
- 2-4 years of marketing experience in a B2C environment.
- Proven experience managing email campaigns from start to finish.
- Familiarity with CRM and marketing automation tools (e.g., Marketo, Mailchimp, Dynamics 365).
- Experience managing websites on WordPress and reporting with Google Analytics.
- Knowledge of managing paid media (Facebook/Instagram) is a plus.
- Design skills using graphic design tools such as Illustrator, Photoshop, or Canva is a plus.
- Excellent communication and interpersonal skills.
- Strong writing skills with the ability to create basic marketing content.
- Advanced computer skills – MS Office: Word, PowerPoint, Excel, Outlook, etc.
- Exceptional organization and project management skills; ability to meet deadlines and manage competing priorities.
- Ability to build and maintain relationships with cross-functional teams.

**Work Environment:**
This position is primarily remote but requires occasional in-office attendance at our head office in Mississauga, ON, as needed. The successful candidate will also be required to attend off-site fairs and other marketing events throughout the year.

**Education:**
Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications in digital marketing or project management are a plus.

**Benefits:**
As an employee of CooperSurgical, you will receive a comprehensive compensation plan, including medical coverage, parental leave, fertility benefits, paid time off for vacation, personal, and holidays, along with various other perks and benefits.

To learn more about CooperSurgical and the benefits of joining our team, please visit our website.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity workplace.